Keller Williams’ Associate Leadership Counsel (ALC)

The Top 20% Producers Inspire, Motivate, Participate and Listen In 1986, Gary Keller and his first team of top producers, the Associate Leadership Council (ALC) lost seven of their agents. These agents didn’t have any particular beef with KW, they just wanted “better deals” and thought that other brokerages could give them better opportunities. Keller didn’t look at the loss as a failure, but an opportunity to improve his business model. They were like other traditional... Read More