Role Models in the Real Estate Industry
PART TWO OF A SERIES
Last week, I wrote about Gary Keller of Keller Williams Realty. This week’s spotlight is on Mike Ferry of the Mike Ferry Organization. I’m a big fan of coaching — I think it not only helps one reach goals, it’s one of the best ways to hold yourself accountable for reaching them. When you have to talk to someone each week or once or twice a month, it’s amazing what a difference it can make.
Mike Ferry is one of my closest mentors and advisors. I’ve been a “student” of the organization for over five years and he and his stellar team have helped me achieve milestones I never thought possible. In my opinion, Mike Ferry is the best in the business for real estate coaching. I’ve attended numerous seminars and his common-sense strategies and solid advice is motivating, memorable and marketable. The lessons I’ve learned and the “aha” moments have been plentiful.
Ferry has always believed real estate brokers are one of the key players in helping the economy during tough times and for keeping our country’s economy rocking. He’s right, but he’s knows also what it takes for a realtor to survive those lean times. I attended one of his seminars in late 2009. In a nutshell, he gave these simple rules for survival:
• Set a realistic price — no more overpricing
• Only work with motivated sellers (not those who are just playing with the idea of selling to see how much they can get right now)
• Buy a rental property or convince your buyers to do so to take advantage of a lower interest rate in times of recession.
Ferry mentors hundreds of agents and one of his best tips is for agents to TALK to people and he says the “best of the best” make this a number one priority of talking to at least 25 people a day. He still believes, despite all the social media we have at our fingertips, face-to-face, human interaction still reigns supreme. I agree.
Mike Ferry and The Mike Ferry Organization
Mike Ferry is a 40-year veteran of sales and marketing. He parlayed those skills into the most-recognized and one of the most successful coaching/mentoring businesses in the world. His $50M dollar company contains a plethora of tools for real estate pros to buy/use to improve productivity and profitability. The Ferry Organization has grown to include not only one-on-one coaching but workshops, retreats, books, cds, dvds and a host of motivating tips to fit just about any budget.
Considered a legend in the real estate industry, the National Board of Realtors recognizes him as one of the most influential people in the industry. His seminars, all over the United States and Canada, draw thousands and his one-on-one sessions have changed the lives of thousands of professionals.
Ferry’s organization is based on tried-and-true marketing strategies and as Ferry says, “You can’t control the real estate market. You CAN control your career.”
Below is one of Mike Ferry’s seminars based on the “Strength Mindset.”
Have you used coaching as part of your “strategy” for improving productivity? What do you think of professional mentoring and coaching?